Aims
The food industry is a vital part of the global economy and is constantly evolving due to changes in consumers’ food preferences, government policy, novel technological developments and new partnerships developed between food and drink suppliers. This new programme, accredited by the Chartered Institute of Marketing, aims to provide you with a thorough understanding of marketing principles and practices and to develop the practical skills valued by employers. The programme is also a suitable preparation if you want to continue your studies at PhD level.
Programme Description
The compulsory modules (110 credits) cover: research methods and project management; innovation and new food product development; food marketing consultancy; international food markets and marketing; food demand analyis; and researching the food consumer.
The optional modules (10 credits) enable you to acquire further skills in market research or research techniques and include essentials of food marketing and global supply chain systems. A variety of teaching methods are used including workshops, seminars and lectures. You then research and write a dissertation (60 credits) which is normally based on an interest you have developed during the programme.
For further information please go to: http://www.ncl.ac.uk/postgraduate/taught/subjects/marketing/courses/528